Special Purchase Assistance Certificate - Attachment III-A
Mr. John Sample September, 1987123 Main Street Anywhere, US 12345
Dear Mr. Sample:
Lincoln-Mercury is pleased to announce a special cash allowance program designed for customers who purchased new and still own a 1984 - 1986 model Lincoln Continental. This offer is in addition to the no cost replacement of the real wood veneer applique announced concurrently with this mailing.
Although Lincoln-Mercury is under no obligation to provide this offer, we are taking this action because the appliques were not of the quality consistent with the Lincoln image. We pride ourselves on being "Customer Driven" and have developed this Special Incentive Discount Program for your benefit.
Under this program, you will receive a $1,000 purchase assistance coupon (included). Upon your purchase, lease or order of a 1988 model Lincoln Town Car, Lincoln Mark VII, or Lincoln Continental by March 31, 1988, and upon receipt of the completed coupon by Program Headquarters, Lincoln-Mercury will mail you a check for $1,000. This coupon is non-transferrable, and you are not required to trade-in the Continental you currently own. All reimbursement requests must be postmarked no later than March 31, 1988. No special incentives will be provided after this date.
Lincoln-Mercury is proud to offer you this incentive and welcomes your continuation as a member of the Lincoin-Mercury owner body. Our products and customer responsiveness have placed us at the top among all domestic manufacturers in product quality, and we intend to stay there.
Thank you for your loyalty and past purchase.