Engine - 5W30 Oil Advertisement
Number 85-6(Gasoline)-16 Date 2/85Subject: ENGINE OIL ADVERTISEMENT
For your information, the following advertisement explaining how to select the proper engine oil and emphasizing the use of SAE 5W-30 oils has appeared in news publications nationally as part of General Motors continuing customer information ad series:
The specific publications carrying this advertisement and the release schedule is shown below:
Publication Issue On Sale
Mass Consumer
TIME 01/14 01/07
NEWSWEEK 01/21 01/14
U.S. NEWS 01/14 01/07
READER'S DIGEST FEB. 01/25
Decision Makers
BROADCASTING 01/14 01/14
COLUMBIA JRLSM
REVIEW FEB. 02/01
COMMUNICATOR FEB. 02/01
EDITOR & PUBLISHER 02/12 01/12
NATIONAL JOURNAL 01/26 01/26
PUB. AUXILIARY 01/14 01/14
QUILL FEB. 02/01
ROLL CALL 01/31 01/31
WASH. JRLSM REVIEW FEB.. 02/01
Regional Emphasis - Washington, DC
THE DIAL-WASH DC FEB. 02/01
WASHINGTONIAN FEB. 02/01
Publication Issue On Sale
Auto Enthusiasts
MOTOR TREND FEB. 02/01
CAR & DRIVER FEB. 02/01
Heavy Oil Consumers
OUTDOOR LIFE FEB. 02/01
SPORTS AFIELD FEB. 02/01
POPULAR MECHANICS FEB. 02/01
POPULAR SCIENCE FEB. 02/01
National Newspapers
WALL STREET JOURNAL 01/14 01/14
NEW YORK TIMES 01/14 01/14
WASHINGTON POST 01/14 01/14
USA TODAY 01/14 01/14
It is anticipated this ad will increase the demand for 5W-30 engine oil. All Pontiac dealerships should stock and use 5W-30 oils where applicable. The Goodwrench line of oils available from your local Parts Distribution Center includes the 5W-30 viscosity.
HOW TO SAVE MONEY
WITH THE RIGHT MOTOR OIL
SAE 5W-30 COULD IMPROVE STARTING, FUEL ECONOMY AND ENGINE LIFE.
Many of today's new gasoline engines will start better in cold weather and use less fuel if they're protected with SAE 5W-30 motor oil. In fact, General Motors recommends 5W-30 for year round use in many of its current models. Your owner's manual will tell you if your car or truck is among them. Even if it's not, a check of the manual will help you select the oil that's right for your engine, for your climate, for the way you drive. Understanding the language of motor oil is a big help, too.
API-Label:
Read your oil container. Look for the American Petroleum Institute (API) symbol. You'll find it on many containers of motor oil. It looks like this:
The presence of the API symbol means the product has been tested to meet some highly specific performance standards. The symbol says three things about the oil. The letters at the top tell you if the oil quality is right for your engine.
An API lefter code of "SF" means the oil is for gasoline engines. "CC" or "CD" means the oil is for use in diesel engines. Oils marked with a combination of letter codes, like "SF/CC" or "SF/CD", can be used in more than one type of engine. The center of the symbol describes the viscosity of the oil - how easily it flows. The various grades are specified and numbered by the Socety of Automotive Engineers (SAE). In general, the lower the number, the more easily an oil flows at a specified temperature. Oils with more than one SAE number are called multigrade oils, and contain additives to help them perform whether hot or cold. With multigrade oils, a number followed by a "W" indicates how well the oil flows in cold weather. The lower the number, the more readily the oil will lubricate an engine during cold starts at low temperature. SAE 5W-30 oil, for example, will flow more easily when cold than SAE 1OW-30. The second or last number indicates a multigrade oil's lubricating properties at high temperatures. While this number can be as high as 40 or even 50, for most vehicles General Motors no longer recommends you use an oil this thick. The words "Energy Conserving" on an API symbol mean the oil may save you money. Easy-flowing oils
reduce friction in your engine, so you'll use less gasoline to run it. "Energy Conserving" oils are generally multigrades, and the lower the viscosity rating, the better the fuel economy. These guidelines apply equally to synthetic and conventional oils. So pick a motor oil that meets the recommendations in your owner's manual, and follow the oil-change schedule. You'll be sure your engine is getting the right oil, you could be saving money, and you'll be helping conserve valuable natural resources. And that's good for you, for GM, and for everybody.