Dealer Campaign Responsibility
All unsold new vehicles in dealers possession and subject to this campaign MUST be held and inspected per the service procedure of this campaign bulletin BEFORE owners take possession of these vehicles.Dealers are to service all vehicles subject to this campaign at no charge to owners, regardless of mileage, age of vehicle, or ownership, from this time forward.
Owners of vehicles recently sold from your new vehicle inventory with no owner information indicated on the dealer listing are to be contacted by the dealer, and arrangements made to make the required inspection according to the instructions contained in this bulletin. This could be done by mailing to such owners a copy of the owners letter accompanying this bulletin. Campaign follow up cards should not be used for this purpose, since the owner may not as yet have received the notification letter.
This bulletin is notice to you that the new motor vehicles included in this campaign may not comply with the standard identified. Under Section 108 of the National Traffic and Motor Vehicle Safety Act, it is illegal for a dealer to sell a new motor vehicle which the dealer knows does not comply with an applicable Federal Motor Vehicle Safety Standard. As a consequence, if you sell any of these motor vehicles without first performing the campaign correction, your dealership may be subject to a civil penalty up to $1,000 for each such sale.
In summary, whenever a vehicle subject to this campaign enters your vehicle inventory, or is in your dealership for service in the future, please take the steps necessary to be sure the campaign inspection has been made before selling or releasing the vehicle.